Thanks to Thomas Sjoberg for this question on how best to promote your podcast on LinkedIn! Should you start a separate page for your podcast? What about incorporating video content and LinkedIn stories? Here’s Mark’s advice for beginning to navigate LinkedIn marketing as a podcaster.
0:00 – Intro
0:30 – Why LinkedIn is the best for promoting your podcast
2:39 – How to get engagement on LinkedIn
3:11 – Podcasters to watch on LinkedIn
5:06 – How to build effective LinkedIn posts for engagement