Podcast creators have more ways than ever to grow audiences, but monetization has become increasingly fragmented across platforms, tools, and revenue streams. To help simplify the landscape, DAX US, the pioneering digital advertising exchange owned by Global, and Captivate, Global’s podcast hosting, distribution and monetization platform—announced a fully integrated platform partnership to deliver a more unified monetization experience for creators.
Captivate has always sought to level the playing field for podcasters. That’s why we’re introducing the Captivate Ad Marketplace, powered by DAX’s programmatic advertising capabilities, which unlocks levels of monetization previously available only to those in the biggest podcast networks. This collaboration expands creators’ ability to access scalable demand while giving advertisers direct access to premium podcast inventory at scale.
DAX US is the industry leader in programmatic advertising, and now their unmatched ad capabilities are serving as a key player in Captivate’s monetization ecosystem, which allows creators to generate revenue across programmatic advertising, direct sales, and emerging formats such as feed drops, all alongside existing features like memberships, subscriptions, and tipping.
“Podcast creators deserve monetization that works as hard as they do,” said Mark Asquith, Managing Director and Co-Founder of Captivate. “This partnership with DAX US brings a new, in-depth level of monetization diversity to Captivate, connecting creators directly with scalable demand while keeping the experience simple and transparent.”
“Creators are increasingly running into monetization hurdles,” said Brian Conlan, President at DAX US. “By bringing these capabilities together in a single unified solution, we are delivering the clarity, flexibility, and scale creators need to build sustainable revenue.”
The partnership also reinforces DAX’s broader commitment to making podcast advertising more accessible and efficient for both creators and advertisers.
“This launch represents a meaningful step forward in simplifying podcast monetization for creators,” said Rob Walch, VP of Podcast Relations at DAX US. “We want to ensure creators of all sizes have seamless access to meaningful revenue opportunities, while maintaining control over how they monetize and grow their shows.”
DAX US and Captivate are united in our mission to build a more connected monetization ecosystem, one that gives creators greater control while making it easier for advertisers to transact across premium podcast inventory through a single, scaled platform.
Creators and advertisers will begin to be onboarded in June 2026.
About DAX
DAX US is a pioneering digital advertising exchange connecting brands with audiences at scale across music, radio, podcasts, and mobile games. Through DAX, advertisers can reach more than 108 million listeners with impactful formats, smart targeting, and award-winning effectiveness tools.
Premium publisher brands on DAX include Deezer, LiveOne, AccuRadio, Live365, and HitsRadio.com.
DAX was created by Global, the Media & Entertainment Group, Europe’s largest audio and outdoor company. It launched in 2014 in the UK and 2017 in the United States with headquarters in New York City’s historic Penn District.
Next steps
Read about Captivate’s other huge features, like our in-house monetization tools and our unmatched dynamic ad insertion technology!
