The podcast industry is growing and with it, the technology in the space and the value of advertising dollars is also growing. Attribution of those ad dollars is pushing the industry to track more and more as the brands look to define their ROI.
As such, several third-party tracking, sponsorship and advertising tools are popping up such as Chartable & Podcorn.
The challenge for creators is maintaining ethical practices when it comes to your listeners, even if a creator isn’t aware that listener data may be being passed elsewhere – after all, it’s you that they’re trusting when they listen to your show and in turn, you trust Captivate as your host to do the best by you.
We believe in transparency and urge all podcast hosting companies to consider implementing Full Transparency Mode within their platforms, too.
As always, your support means the world and from Kieran and me, I’d like to thank our superb advisory board for the work done on this initiative.