We’ve got some exciting news to share – Captivate has officially achieved the IAB Tech Lab Podcast Measurement 2.2 certification, making us the first podcast hosting platform in the world to hit this major milestone.
In this article...
What is IAB Tech Lab Podcast Measurement 2.2 Certification and why does it matter?
This certification is the gold standard for podcast analytics measurement. It means our platform meets and even surpasses the highest industry standards for accuracy and transparency.
We’ve also rolled out some great new features as part of the new certification:
- Self-Auditing, Spike Detection System: This cool tool automatically spots any spikes in your podcast metrics and helps you figure out what caused them. No more guesswork!
- IPv6 Support: We’re future-proofing your podcast with support for IPv6, using the first 64 bits of the address. This means better connectivity and readiness as internet tech continues to improve.
What it means to us
Captivate’s Director of Technology and co-founder, Kieran McKeefery, said:
“Achieving this certification is a testament to our dedication to innovation and excellence. Our new spike detection system and IPv6 support are just the beginning of what we have planned to ensure our platform remains at the forefront of podcast technology.”
Mark Asquith, our Managing Director, added:
“The certification underscores our commitment to our users and the podcasting community at large. We are thrilled to offer tools and resources that not only meet but exceed industry standards, providing our podcasters with the best possible experience.”
What’s Next?
Captivate’s IAB Tech Lab Podcast Measurement 2.2 certification sets a new benchmark for quality and transparency in the podcasting world. As part of Global, we’re constantly innovating and delivering top-notch service to our podcasters.
Stay tuned for more exciting updates and, as always, happy podcasting!
Resources
Best practices for podcast players – tips and tricks to optimize your podcast player.
Captivate’s IAB Processing Workflow – a deep dive into how we maintain transparency with our IAB Tech Lab Podcast Measurement 2.2 certification.
